The Business Bridge

What is the aim of the course?

This eight week programme is designed to build:

·       Knowledge of how to approach sales opportunities in an efficient and effective way

·       Fundamental interpersonal and core communication skills required to operate in a sales environment

·       Confidence to have sales led conversations with customers that are professional and add value to them

What is covered in the course?

• Identifying the difference between Communicating value and Creating value for customers
• How to create value for customers
• Recognising the different phases of the Buying process
• How to match customer needs with your capabilities
• Setting a sales objective prior to a conversation with a customer
• Opening sales calls and building rapport with buyers through effective communication
• Demonstrating the value of a solution
• Positioning your solution ahead of the competition and using simple strategies to convince the customer of this
• Dealing with customer concerns – how to alleviate any risk the customer might consider before they make a decision
• How to maximise the relationship and seek new opportunities or referrals
• How to close sales calls